- R U OK? at Work will be launched on Friday 10th September, 2010 with major editorial support from our founding media partner, News Ltd.
- An inspiring 30 second television commercial will air on Foxtel - public transport posters will appear – editorial articles from News Ltd papers on benefit of asking RUOK? – Macquarie, VEGA, and NOVA radio station providing editorial – social media campaign – highlighted on major websites including CareerOne, Lifeline, Black Dog Institute, SANE Australia, ReachOut.
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30000 posters distributed to doctors around Australia. There will be high profile ambassadors to announce the approaching of R U OK? at Work.